By Leeza Kane
Sandymount village is the core of the community for many shops, businesses and local people and this is evident in the loyalty that residents show by continuing to shop locally.
New and repeat custom is essential to keep business alive anywhere, and in particular for local shops. In Sandymount, a new loyalty card system has been introduced, to reward customers for their support.
The new system, called Loylap, is set up for those who shop in Sandymount. Customers obtain a key fob from one of the participating shops and activate the fob by registering online at the Loylap website. They then use their fob to earn points and redeem rewards.
Further, customers with smartphones can download an app from the Loylap website and view their information such as how many points they have earned and what offers are available.
Traders can incorporate this loyalty system into their business by simply signing up to the Loylap website, using a smartphone or tablet. They can then choose their reward such as half-price coffee.
Businesses can obtain their customers’ spending profile and reward their customers according to their loyalty.
Loylap was created by Conor O’Toole and Patrick Garry to help small to medium sized businesses gain back custom from the larger franchises in local areas. It was launched in Terenure as well as Sandymount.
BJP Insurance sponsored 2,000 key fobs and worked closely with Loylap to boost the loyalty system. Terence Pierce of sister company Stability Financial stated, “We saw this as a great opportunity to help promote business within the locality and reward the people of Sandymount for spending money locally”.
Some of the rewards include €5 off on flowers from Scarecrow Flowers with 50 points, €20 off BJP Insurance with 200 points and a complimentary bike service from 2 Wheel Cycles with 100 points. Customers can also redeem their points across shops and businesses of their choice.
Other businesses participating in the scheme include Books on the Green, Phoenix Framers, Second Avenue, Daly Manning Opticians, Stability Financial, and Dr. Elizabeth Melvin Dentistry.
A point is earned for every euro spent. To identify which shops are taking part look out for the sign with the Loylap, I Love Sandymount and BJP logo.
To register the key fob and download the app go to:
www.loylap.com
Pictured on left: Books on the Green, one of the shops participating in the scheme.
Images by Leeza Kane.
